Schritt 1:
Die Überschrift - Dein Kursname
Schritt 2: Die Unter-Überschrift - Der Untertitel Deines Kursnamens
Was dir dieser Kurs bringt:
Schritt 4: Beweise
Testimonials, was Deine Klienten erreicht haben, Deine eigene Geschichte (Heldenreise)...
julia stone // Blogger
Best part of the testimonials goes here...
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
Peter Dawson // It Consultant
The best kinds of testimonials are...
You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.
Schritt 5:
Dringlichkeit - warum unbedingt jetzt
As mentioned before, these text sections are multi-purpose. At this point on the page, we've highlighted the main features, introduced the product and presented some social proof. Many readers will still need a lot more convincing before they are ready to buy.
A text section like this is great for describing your product in detail and telling a story about the benefits it will bring to a customer. It is also a good idea to address potential objections that are on your reader's mind (e.g. "will this really work for me?") in text sections like this.
Schritt 6:
Was ist das finale Ziel Deines Kurses?
Use this section to describe the most important benefit of your product and make sure to describe it in such a way that it's clear who the ideal customer or user for this product is.
Keep this section short and to the point. Use text highlights like this to make it more skimmable.
Keep in mind that many visitors won't watch your sales video or will scan through some of the text before deciding whether to watch it or not. For these visitors, it's very important to have a way to find out whether your product is really suitable for them or not.
Schritt 7:
Deine Kurs-Inhalte (Features)
Zeige Deinen Interessenten, was in den einzelnen Modulen enthalten ist.
1
Modul 1: Titel des Moduls
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own.
2
Modul 2: Titel des Moduls
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own.
3
Modul 3: Titel des Moduls
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own.
4
Modul 4: Titel des Moduls
Explain exactly what this module will teach them, and use names of individual lessons if you can. You might want to include the number of lessons, the length of each lesson, or any other information. But make sure you focus on the benefits that the customer would get just by taking this module on it’s own.
Schritt 8:
Boni & Geschenke
Bonus 1
Use this section to highlight the main features and/or main benefits of your product.
Bonus 2
This section is designed to give your visitor a quick overview of the highlights that set your product apart.
Bonus 3
It's important that this section is easily skimmable. Leave more in-depth descriptions for later.
Bonus 4
You can easily duplicate this layout to add more features or remove a row to highlight fewer features.
Schritt 9:
Preis und Anmeldebutton
This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.
Schritt 10:
Für wen ist es, für wen ist es nicht
Ut enim ad minim veniam, quis sed nostrud exercitation laboris.
Dieser Kurs ist für alle, die...
Dieser Kurs ist nichts für...
Schritt 11:
Wie unterscheidet sich Dein Angebot
The purpose of this section is to provide an overview of your product. This could be an outline of chapters in your ebook, lessons in your course, modules in your coaching program etc. The reader should come away from this with a very clear idea of what they will get for their money.
- 1Beschreibe Dein wichtigstes Unterscheidungsmerkmal of your product here. Try to keep the description concise but interesting. It's better to say something interesting in few words than to try and describe every aspect of something at the risk of boring your reader.
- 2Merkmal 2. A good description gives a hint about your product. It makes the reader curious, but it leaves a gap - a little mystery - instead of revealing everything.
- 3Merkmal 3. Just duplicate the entire columns row to add new chapters/modules and adjust the text accordingly. The list shouldn't feel endlessly long, but don't shy away from presenting a dozen chapters.
Schritt 12:
Dringlichkeit und Anmelde-Button
This is your "buy now" area. Represent your product visually, to make it more tangible. Describe in clear terms what your visitor will get when they make the purchase.
Schritt 13: Deine Garantie
If, for any reason, you don't like this amazing plugin, you can get a full refund anytime within 30 days after your purchase. If you have any issues, just get in touch with our friendly support team and they'll either help you out until you get the results you need or give you a swift refund.
Schritt 14:
Was passiert nach der Anmeldung und Anmeldebutton
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Die einzelnen Schritte
Schritt 15:
Häufige Fragen
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et nam dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco nam laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in adec voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et nam dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco nam laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in adec voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et nam dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco nam laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in adec voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Schritt 16:
Gedankenbild - schönere Zukunft
Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.
You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.
Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.
Schritt 17: Dinglichkeit und Anmelde-button
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